Ivanka Trump Endorsement of Goya Black Beans May Have Violated Ethics Rule

White House adviser and President’s daughter Ivanka Trump may have violated a government ethics rule when she posted a photo of herself holding a can of black beans Tuesday night. “If it’s Goya, it has to be good,” she captioned a photo, displaying the canned frijoles Vanna White-style, adding in a translation, “Si es Goya, tiene que ser bueno.”

The post came in response to boycotts of the brand and social media outrage from consumers and some Hispanic leaders after the company’s CEO Robert Unanue praised President Donald Trump in a Rose Garden event last week.

“We are all truly blessed … to have a leader like President Trump who is a builder,” Unanue said. “We have an incredible builder, and we pray. We pray for our leadership, our president.”Unanue repeated the remarks in a Friday interview, telling Fox News he was “not apologizing” and calling the subsequent boycott movement “suppression of speech.” Goya is the nation’s largest Hispanic-owned company and is a privately held business. It remains unclear how calls to boycott have impacted business, but the President claimed in a Wednesday morning tweet that Goya is “doing GREAT”.

“The Radical Left smear machine backfired, people are buying like crazy!” Trump tweeted. But his daughter and West Wing adviser could have violated a federal ethics rule with her message.

The United States Office of Government Ethics, which is aimed at “preventing conflicts of interest in the executive branch,” has guidelines on endorsements.

“Executive branch employees may not use their Government positions to suggest that the agency or any part of the executive branch endorses an organization (including a nonprofit organization), product, service, or person,” the office’s guideline says.

A spokeswoman for Trump defended the post, which, she said, showed “personal support” for the brand, slamming the media and the “cancel culture movement.””Ivanka is proud of this strong, Hispanic-owned business with deep roots in the US and has every right to express her personal support,” White House spokeswoman Carolina Hurley said in a statement.